This seems shady…

So there’s this new contest that Blizzard is running. Maybe you’ve seen it. They’re given away a computer. A Dell. Big deal. They have lots of contests, but this one is a little unusual.

You enter it by completing 25 quests in 5 weeks. Any 25 quests. Repeatables, whatever. Those who complete 25 quests will be entered in the drawing. As with many contests, there are catches, usually what is done with your personal information. Usually, that’s cool. You send in a thing or whatever. You actively enter the contest. In this, you can be entered into the contest without being aware of it. Maybe there’ll be a patch where you agree to it in updated TOS, but my server is down for like 36 hours for upgrades, so I dunno.

Now, with this contest, one of the points in the rules is that your information will be used to sell you stuff. Not just Blizzard stuff. Dell stuff. Dell can start spamming you with the email that Blizzard gave them because you entered the contest (whether you knew you did or not).

Is there an opt out? I suppose there is. Don’t do 25 quests in 5 weeks. You have to hamstring your WoW play in order to to protect your personal information. After the jump is a portion of the official rules as pertain to this concern. There is no segment of those rules for opting out.

Official Rules

The World of Warcraft “Quest for the Ultimate PC” Contest

5. How to Enter. To qualify for the Contest, eligible entrants may: (i) complete twenty five (25) “in game” quests while playing World of Warcraft during the Contest Period; or in the alternative (ii) send a postcard including your name, address and age to the following address:

World of Warcraft “Quest for the Ultimate PC” Contest – Mail in entry
c/o Blizzard Entertainment
P.O. Box 18979
Irvine, CA 92623

8. Collection of Information. The information collected to enter the Contest will be used to contact you in the event that you are chosen to receive a prize. Additionally, Sponsor will use this information for marketing purposes, and to contact you regarding offers, promotions and other Contest related to this and/or other products distributed by Sponsor. In the event that you are under the age of eighteen (18) years and submit an entry to Sponsor, Sponsor will delete, erase or destroy any and all personally identifiable information that is obtained from the entry.

9. General Release. By entering the Contest, you release Sponsor, participating sponsors and any of their respective parent companies, subsidiaries, affiliates, directors, officers, employees and agencies (collectively, the “Released Parties”) from any liability whatsoever, and waive any and all causes of action, related to any claims, costs, injuries, losses, or damages of any kind arising out of or in connection with the Contest or delivery, misdelivery, acceptance, possession, use of or inability to use any prize (including, without limitation, claims, costs, injuries, losses and damages related to personal injuries, death, damage to or destruction of property, rights of publicity or privacy, defamation or portrayal in a false light, whether intentional or unintentional), whether under a theory of contract, tort (including negligence), warranty or other theory.

5 Comments so far

  1. ca70 (unregistered) on September 13th, 2006 @ 12:23 am

    You sure they are given Dell?? I am not actually familiar with the game. What is it about? I’d like to join not because I am interested with the game. I am more interested with dell.


  2. Andrea (unregistered) on September 13th, 2006 @ 2:32 am

    I’ve seen blue responses to this on the forums, and supposedly, Blizzard is the sponsor mentioned in those rules, they already have all the personal information anyway, so they didn’t think it was a big deal. The information will not be given to Dell, is what they said.


  3. Kirkburn (unregistered) on September 13th, 2006 @ 5:50 am

    Blizzard have responded to this twice already, saying BLIZZARD are the sponsors NOT Dell, and since Blizz already have your details, there is no change.

    See:
    http://blue.cardplace.com/newcache/us/22952353.htm
    http://forums.worldofwarcraft.com/thread.html?topicId=22782304&sid=1


  4. Fogarty (unregistered) on September 14th, 2006 @ 3:58 pm

    Blizzard should have said “Blizzard” in place of the word “Sponsor” to clear up any confusion in the first place.

    Makes me wonder if Blizzard’s doing some backpedaling in response to complaints like these and Dell really was the “Sponsor.” Maybe no one was supposed to notice.


  5. Krisjohn (unregistered) on September 15th, 2006 @ 4:14 pm

    Also, it’s a Dell. If it was anything decent I’d be posting another comment about damn US-only contests.



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