Blizzard Customer Service Joins Twitter

A number of companies have moved at least some of their customer service and customer relations operations onto Twitter as a way to broadcast to and communicate with their customers on a service that doesn’t have to be their own – Comcast has done it, Verizon Wireless has done it, and now Blizzard has done the same. Here’s the announcement from the official forums:

You can now follow all Blizzard Entertainment Customer Support news and updates on Twitter. Just head over to @BlizzardCS, (http://twitter.com/BlizzardCS) for the latest Support related news, events and more. We will be providing constant updates during Tuesday’s maintenance and service outages. Additionally, you will be able to view updates to our Queue Times for Game Master interactions, account investigations and escalated tickets alike.

Currently the account is only as interactive with its followers as to post a ReTweet, and it hasn’t directly responded to any of its now over 2850 followers (at the time of this writing, it’s doubtlessly going to go up!) – then again, the announcement doesn’t say that the @BlizzardCS account will actually be staffed with people who are going to work and resolve issues over Twitter, and many customer service accounts opt to not, prefering instead to respond to requests via Twitter direct message or serve entirely for broadcast announcements and alerts for customers to see. It’s a good idea for Blizzard to use Twitter as another way to engage its customers and send out notices.

Currently, it looks like the Blizzard CS account will do just that; send out announcements and updates, and we may see some behind the scenes customer support action, but don’t expect to spam Twitter to help getting an accidentally destroyed item back in the immediate future, okay?

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