I’m not sure when this happened, but it’s pretty cool. US$39.99 is the equivalent of 60% of the price of a retail box here in Australia, and you still get the 30 days subscription. Now, the phrasing does look like you need to have a trial account to upgrade, rather than just being able to buy an account from scratch on-line, but did I mention that all current players can hand out trial accounts at the moment? This would have been handy back at the beginning when supplies of the retail product were a little low.