Want to Know Why WoW Insider is No Longer WoW.com?

The folks behind WoW.com (now WoW Insider again, located at wow.joystiq.com) announced pretty abruptly that they’d no longer be using the domain they were so thrilled to be using, WoW.com little more than a year or so after they got it. Of course, with any change, communities go crazy and the community at the site (myself included) wondered what the change meant, both for AOL’s blog network and what it meant about the site and where it was headed.

Well, slowly but surely the folks behind the scenes worked to move everything to the new URL, and while largely successful, this morning was the first day that the old WoW.com URL pointed to something other than the actual blog, and what you see above is a screencap of what you’ll get if you miss the mark.

Kind notice to find the site elsewhere aside, it looks like WoW.com will shortly be AOL’s attempt at a GroupOn-style “deal of the day” clone. Considering how popular services like GroupOn and Living Social and other daily deal sites are, it makes sense for AOL to try and use a recognizable and easy to remember URL to launch their own.

Why they didn’t go back to WoW Insider’s old URL, wowinsider.com, I don’t know (likely consolidation of gaming sites), but at least we know what AOL’s plans for WoW.com were when they asked the World of Warcraft folks to move on over to a Joystiq sub-domain. According to a post over at AppScout, it looks like prospects for the new site are good, too.

Comments are closed.

Terms of use | Privacy Policy | Content: Creative Commons | Site and Design © 2009 | Metroblogging ® and Metblogs ® are registered trademarks of Bode Media, Inc.